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WILLARD SCOTT PROMOTES LEE COUNTY OIL FREE BEACHES

FORT MYERS BEACH: In almost two weeks, eight television commercials promoting Lee County's clean, oil-free beaches have hit national airwaves. It is part of an aggressive marketing campaign from the Lee County Visitor and Convention Bureau. And today's ad had a little help from a big celebrity. We've introduced you to Dan; the "tourist" visiting a different Lee County beach in each commercial. "I'm here in Fort Myers Beach, Florida, continuing my mission to make sure all the beaches are clean," he said.

LEE COUNTY NEW HOME CONSTRUCTION ON RISE

 FORT MYERS

Contractors pulled 106 permits to build single-family houses throughout Lee County in June as a glut of existing product kept prices too low for home building to take off.

June's number was up from the 88 issued in May and the 94 in June 2009, but still bouncing along the bottom in a trend that's been going on since the bottom fell out of the home-building market in 2006.